Paulington

• Conducted and consolidated marketing research to identify industry trends and commercial opportunities, which increased revenue by over 300% from USD 1500 to USD 6000 monthly at Campion Foods. • Developed and implemented a marketing strategy according to objectives and budget allowing me to only use 30% of the allocated budget for ma• Prepared detailed proposals and marketing plans which allowed the Campion Foods brand at least 30% penetration in the market, listing with all key retailers, PnP, OK, Spar and Food world. • Advised on branding, positioning, communications thus producing world standard POS material which assisted in the 30% market penetration.

• Analyzed brand positioning and consumer insights so as to maintain the market share of OK Zimbabwe at 30% and push it to the desired 42%. • Shaped and communicated the new vision and mission of the Business, which was to become Modern and Agile. • Translate brand elements into plans and go-to-market strategies, which helped the business increase its revenue e.g. The Christmas is here and Grand challenge promotion which contributed 20% of the year’s revenue achieving sustainable returns on investment of 2%. • Managed a team of 20 marketing personnel working on brand initiatives encompassing, Graphic design, and Trade Marketing and Brand management. • Monitored market trends, research consumer markets and competitors’ activities. • Monitored marketing material distribution, making sure that all 61 branches under my brands were sufficiently replenished. • Devised innovative growth strategies to assist the business when there was low footprint in the stores. The Shoppers Choice rewards program was such an initiative which grew USD sales by 4% on the OK Zimbabwe online shopping store. • Design and implement the corporate PR strategy, which assisted the business in having a more focused approach in its Public relations budget.

• Executed all marketing strategies as designed and developed by Coca-Cola. • In charge of a special events team and trade marketing team with 5 members each. • Planed advertising and promotional campaigns for products and services on a variety of media. • Liaise with stakeholders and vendors to promote success of activities that enhance the company's presence. • Controlled all promotions and evaluated their success using various metrics including ROI. • Prepared content for the publication of marketing material and oversaw distribution across the 6 depots operated by Schweppes Zimbabwe. • Conducted market research to identify opportunities for promotion and growth of brands. • Was the lead project manager in the development and launch of the Schweppes Zimbabwe Ecommerce platform, which saw additional revenue for the business. • Enforced RED reviews across the business, which allowed the business to see if the sales team was using the best practice in executing their duties.

• Planned and approved vehicle routes: Organize transportation activities, including storage of goods, managing information accrued from point of origin to delivery, orchestrating transportation movements, and arranging for services as necessary. • Managed Staff: ensuring a staff complement of 68 was equipped to execute their duties smoothly. • Consolidated Efficiency reports: with a department at the core of the cost center, accurate productivity reports needed to be generated for management decision making