Sydwell Bvudzo

• Managing of the sales and marketing assistants. • Marketing and selling of printing and flexible packaging materials and products, which include adhesive labels, tapes etc. • Drawing up and presentation of a sales and marketing plan for the organization • Regular customer visits for relationship management and new business pitch • Route to market optimization for the tissue paper sales and distribution • Key Account management • Debtors management

• Outlet development- Opened 8 Bakers Inn Express shops in my area in a space of 6 months. • Initiated product affordability and accessibility through the express shops to both the customer and the final consumer. • Sales growth- In my area sales grew from a daily average of 21000 loaves to a daily average of 26000 loaves as a result of the express shops. • Intensified informal market penetration through street by street selling. • Regular value adding visits to customers helped in fostering loyal and long term customer relations as well as handling customer complaints. • Constantly gathering market intelligence for decision making. • Reduced waste returns from 3% to 1% hence maximising sales through delivering fresh quality product. • Modified route to market which improved the route profitability, delivery schedules and times. • Debtors’ management and managing delivery teams account balances.

• Provided time to time training and to the merchandisers and delivery teams • Supervised and monitored merchandisers and driver salesman • Participation in sales and marketing activities. • Initiated and encouraged growth strategies in existing and new markets. • Opened 5 new routes which improved door to door deliveries. • Held constant meetings with the sales teams where I managed to get more customer feedbacks on perceptions and expectations. • Monitoring and reporting on a pro-active basis on competitor activity. • Gathering and analysing specific zone/market information for input consideration towards the directors decision making. • Ensuring that the company and its products are marketed in the best way possible towards both formal and informal market structures.

• Informal market penetration- Introduced vendors and tuck-shops routes in both Gweru and Chiredzi which reduced the dominance and market share of competition especially Pepsi by 13%. • Increased order fill rate and strike rate from 75% to 94 % through serving all outlets in area of operation which helped to maximize sales and customer satisfaction. • Analyzed training needs and organized training seminars for members of the trade in area of operation. • Planning, implementing and evaluating promotional programs. • Utilised all physical assets allocated to in a proper manner. • Consolidation and submission of Midlands and Masvingo region reports • Participating in planning sessions and ensure adherence to company standards